Guiding Philosophy
Allissa Monet Consulting believes in a strong, agile marketing infrastructure built around your specific needs. We provide the tools to facilitate authentic connections and build brand loyalty.
Allissa M. Payne- Founder & Head of Strategy
Allissa Payne has ten years of experience managing commercial real estate marketing in the Dallas/Fort Worth market. She grew up in the metroplex and has worked in-house for two award-winning developers including, one of the top 15 multi-family developers in the country. She is exceptional at seeing the bigger picture and building brands and actionable, creative plans that deliver results. She has experience working closely with development managers, asset and property managers, architects, equity partners, and senior leadership.
Most recently, Allissa worked for Bright Realty, a family-owned real estate business and former owner of the Dallas Cowboys. She oversaw marketing for Bright’s legacy master-planned residential development, Castle Hills, along with retail, mixed-use, multi-family, condominium, single-family for-rent, and office developments. Here, she worked with executive leadership to position projects for financing, conducted market research to influence design decisions, created project stories and brands tied to the design of the developments, oversaw curation of the art and mural elements for new developments, and worked with in-house property management and brokerage teams to deliver on-going marketing strategy.
Allissa is a graduate of the University of North Texas with a degree in International Studies and holds a Digital Marketing professional certification from Southern Methodist University. She has held positions in several Dallas Fort Worth real estate organizations, including Marketing Chair for Urban Land Institute’s (ULI) DFW Center for Leadership (CFL) and the Young Guns Marketing Chair for The Real Estate Council (TREC).